About the project
OPS! Campaign – Inclusion and Fighting Prejudice
The "OPS!" campaign by UNICEF Italy, launched in June 2021, aims to raise awareness among young people about recognizing and overcoming unconscious biases related to racism and xenophobia. The name "OPS!" stands for "Your Opinion Beyond Prejudice and Stereotypes," inviting reflection on instinctive reactions and promoting the fight against stereotypes.
The goal:
To design and implement a digital marketing campaign promoting the interactive "OPS!" web platform, engaging young audiences in creating content and messages against discrimination.
My work:
As part of a university project at Sapienza University of Rome, I developed a multi-channel communication strategy focused on:
- Interactive website: Designing and structuring a user-friendly platform to raise awareness and foster youth engagement.
- Digital content creation: Producing visual and textual materials for social media, including videos, infographics, and interactive posts.
- Influencer collaborations: Engaging young influencers with migrant backgrounds to amplify the campaign’s message across their social channels.
- Awareness events: Organizing online activities and discussions to encourage active participation and debate.
